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Monday, July 16, 2012

New Suitability Rule for Broker-Dealers is Similar to Fiduciary Duty of Investment Advisers

There has been a lot of discussion over the last year on the different standards for broker-dealers and investment advisers. Under current regulatory requirements, broker-dealers do not have a fiduciary duty to their clients. Broker-dealers must abide by the anti-fraud provisions of the Securities Act of 1933 (“Securities Act”) and the Securities Exchange Act of 1934 (“Exchange Act”) and must follow rules instituted by exchanges they are members of and the rules of the Financial Industry Regulatory Authority (“FINRA”). Investment advisers are largely governed by the Investment Advisers Act of 1940 (“Investment Advisers Act”), rules promulgated under the Investment Advisers Act, and state laws. Pursuant to the Investment Advisers Act, investment advisers have a fiduciary duty to their clients. Having a fiduciary duty to clients means that by regulation investment advisers are held to a higher standard than the standard that applies to broker-dealers. A study conducted by the U.S. Securities and Exchange Commission (“SEC”) in 2011 found that the average investor did not understand the difference between a broker-dealer and an investment adviser.

A new rule that took effect Monday, July 9th for broker-dealers looks similar to a fiduciary standard. Ron Rhodes, professor of law, Certified Financial Planner (“CFP”) and a scholar on the subject, recently explained that FINRA Rule 2111 imposes a duty of care on broker-dealers but falls short of imposing a duty of loyalty. The FINRA Rule creates a new suitability standard for broker-dealers: recommendations should be made in the “best interests” of their clients. In order for recommendations to be in the best interest of clients a broker-dealer or associated person needs to reasonably gather information from the client before then making a recommendation that fits the investor’s circumstances. Broker-dealers have a due diligence obligation to conduct reasonable basis suitability, customer-specific suitability, and quantitative suitability.

The “best interest” suitability standard is similar to an investment adviser’s fiduciary duties. “The suitability requirement that a broker-dealer make only those recommendations that are consistent with the customer’s best interests prohibits a broker from placing his or her interests ahead of the customer’s interests.” Investment advisers in their fiduciary duty must act in the best interest of their client and disclose any conflicts of interest that may be present. According to Rhodes, one major difference is that investment advisers acting in their fiduciary duty must select or recommend the best product while broker-dealers must select a product that meets the suitability requirements.

 Following the approval of the rule by the SEC in 2010, FINRA issued Regulatory Notice 11-25 to offer guidance on the rule. Earlier this year FINRA came out with Regulatory Notice 12-25 that further clarified the rule. According to FINRA, the new rule “imposes broader obligations on firms and associated persons regarding recommendations of investment strategies involving a security or securities.” FINRA Rule 2111 “would cover a recommended investment strategy involving a security or securities regardless of whether the recommendation results in a securities transaction or even mentions a specific security or securities.”

 Rhodes believes that the biggest change for broker-dealers is the indication by FINRA that broker-dealers must document and support their investment strategies. As a result of FINRA Rule 2111, broker-dealers should document why they chose the strategy and why other strategies were rejected. Rhodes believes imposing this requirement to broker-dealer reps is effectively requiring service more akin to the ongoing monitoring and supervision/application of an investment strategy that provided by investment advisers.

FINRA Rule 2111 also broadens the investment traits that broker-dealers and associated persons must attempt to collect from clients before making a recommendation. Prior to the new rule, broker-dealers were required to gather information on other investments, financial situation and needs, tax status, and investment objectives. The additional traits included in FINRA Rule 2111 are customer’s age, investment experience, time horizon, liquidity needs and risk tolerance. Broker-dealers and investment advisers should make it a practice to obtain these traits in any due diligence investigation of a client prior to making recommendations. Furthermore, FINRA Rule 2111 broadens what is considered an investment strategy to include recommendations to “hold” a security or securities. The recommendation to hold must be an explicit one. An implicit recommendation to hold, for example by being silent, would not apply to FINRA Rule 2111.

Many broker-dealers are speculating that this new rule and the FINRA Regulatory Notices are signs that they will soon be held to the same fiduciary standard as their investment adviser counterparts. To keep up to date on any new rules or regulations, stay connected with RIA Compliance Consultants.

Wednesday, July 11, 2012

The Executive Compensation Clawback Full Enforcement Act

Barney Frank (D – MA) recently introduced a bill that would prohibit individuals working for financial institutions from insuring against possible losses, including from having to repay illegally-received compensation or from having to pay civil penalties. The Executive Compensation Clawback Full Enforcement Act (“the Act”) holds “officers, directors, employees or other institution related parties personally liable” and does not allow them to hedge against the personal liability with insurance.

It is our analysis that the Act would apply to limit the coverage available to investment advisers via errors and omissions (E&O) insurance coverage. The Act as proposed would apply to any “nonbank financial company who is required by a Federal financial regulatory law that provides for personal liability, or any rule or order promulgated by a Federal financial regulatory agency to repay previously earned compensation or pay a civil money penalty.” A nonbank financial company “means a company that is incorporated or organized under the laws of the United States or any state and predominantly engaged in financial activities”  and would include investment advisers.

E&O insurance protects professionals from various claims including negligence. Investment advisers are not required to carry E&O insurance but it is highly recommended that investment advisers carry E&O coverage. As we have previously discussed, E&O insurance covers settlements, judgments, and defense costs of investment advisers. The Act would prohibit the use of insurance to cover costs related to an individual’s violation of a federal law or regulation which holds the individual personally liable. The Act would not prohibit liability protection via insurance coverage for  violations of any law that does not contain provisions for personal liability.

The purpose of the bill according to the Financial Services Committee-Democrats is to “prevent circumventing provisions of federal law that are designed to hold individuals personally responsible when their actions negatively affect their financial firms.” The proposal in intended to prevent situations where individuals responsible for firm management could purchase insurance and make high risk decisions without facing any personal accountability. If passed, this bill removes that layer of protection and creates a built in deterrent for the individual.

The bill was introduced by Rep. Frank on May 30th. RIA Compliance Consultants will keep you up to date on the progress of this legislation.

Tuesday, July 10, 2012

SEC Guidance for Investment Adviser Due Diligence When Using Services Providers

Due diligence can be defined as the level of judgment and care a reasonable person would take before entering into an agreement or transaction.  As part of an effective compliance program investment advisers must conduct due diligence not only when selecting investments for clients but also when outsourcing services to third-party service providers.   The importance of outside service provider due diligence was discussed as an examination focus area by the  U.S. Securities and Exchange Commission (“SEC”) during their 2009 CCOutreach Regional Seminars.   During the seminar, the SEC noted that “advisers should review each service provider’s overall compliance program for compliance with the federal securities laws and should ensure that service providers are complying with the firm’s specific policies and procedures.”  During a routine examination,  SEC examiners will  “review an adviser’s disclosures, contracts with clients, and contracts with service providers to determine whether the services and reporting obligations are consistent with disclosures and that all obligations are adequately addressed and overseen by the adviser.”

The SEC went on to state that due diligence requires that investment advisers outsourcing services investigate and examine the service providers to ensure they are following securities laws and complying with their agreement.  Signs that an investment adviser is deficient in its due diligence include “failing to adopt or maintain policies and procedures relating to the firms’ use of service providers; inadequate oversight of services providers; and/or failing to disclose any affiliations and related conflicts of interest related to the use of a service provider.”

SEC examiners also look at whether “the investment adviser represents that the service provider is independent when, in fact, the firms are under common control or otherwise have a close connection that should be disclosed, the investment adviser periodically verifies that the fees deducted from client accounts are consistent with contractual terms, and if the investment adviser recommends other managers to clients, does the adviser have policies and procedures regarding researching and monitoring separate account managers and mutual funds.”

Due diligence should not be completed on a one-time basis, but investment advisers should regularly investigate and review their service providers. Some examples of due diligence the SEC has observed from investment advisers include:

  • Periodically reviewing the qualifications and oversight capabilities with respect to the specific services that the adviser has delegated to the service provider
  • Evaluating the effectiveness of the reports prepared by the service provider for the adviser and the appropriateness of the frequency with which the reports are produced
  • Ensuring that the service providers are performing all contracted functions
  • Verifying that its service providers are aware, compliant, and current with regard to the federal securities laws and firm policies and procedures
  • Making periodic on-site visits to the service provider’s facilities to view operations in action

If your firm has questions on how to meet its fiduciary duty to perform due diligence on third-party service providers, Jarrod James – Vice President and Senior Compliance Consultant with RIA Compliance Consultants, Inc. and Michael Forker – Compliance Consultant with RIA Compliance Consultants, Inc., will be presenting their webinar, “Conducting Service Provider Compliance Due Diligence,” on July 12, 2012, at 12:00pm CDT.   Please register online for the webinar or you can contact us to set up a time to speak with one of our compliance consultants.

Thursday, July 5, 2012

De-registration Looms for Mid-Sized Financial Advisers that Have Not Filed

Mid-sized investment adviser firms that did not register with one or more state securities regulators by the June 28, 2012, deadline are in danger of being de-registered by the U.S.  Securities and Exchange Commission (SEC) as early as this week.  However, the first wave of terminations may not occur until September according to a staff member from the SEC who spoke with one of our Senior Compliance Consultants earlier this year.  Investment advisers that did not file an amendment to Form ADV Part 1 confirming their registration status by the March 31, 2012, deadline and/or have not filed a state registration application, if no longer SEC eligible; face the highest risk for untimely termination.

The Dodd-Frank Wall Street Reform and Consumer Protection Act (“Dodd-Frank Act”) requires most mid-sized investment adviser firms with between $25-100 million in assets under management to switch from registration with the SEC to state securities regulators. The deadline for mid-sized investment advisers to make the switch and register with states was June 28, 2012. The SEC staff member speculated that investment advisers that are making the switch and filed their annual amendment to Form ADV Part 1 and state registration applications but are waiting on state securities regulators should be okay as long as they promptly comply with any additional requirements of the state securities regulators.

Investment advisers that are de-registered by the SEC and not approved at the state level must immediately cease holding themselves out as investment advisers, cease providing investment advice and may not receive fees from clients.  Any fees accepted during the time while the investment adviser is not registered must be returned to the clients.

The SEC announced the transition period for mid-sized investmetn adviser firms to move from SEC to state registration last year and began sending personal reminders to investment advisers in April of this year.  For an investmet adviser that has not properly registered, it is our understanding that the SEC will send out notices informing the adviser that it has 20 to 30 days to take action before facing de-registration.  According to the North American Securities Administrators Association (“NASAA”), an estimated 3,200 investment adviser firms are making the switch from SEC to state registration.

You need to take immediate action if your investment adviser firm has not filed a required state registration.  RIA Compliance Consultants can help. RIA Compliance Consultants can assist you with switching from SEC to state registration.  If you are an existing client of RIA Compliance Consultants interested in discussing how we can assist your investment adviser, please contact your consultant. If you are a new client that would like to speak with us regarding the services we can provide, please contact us to schedule a time to speak with one of our consultants.

Tuesday, July 3, 2012

Due Diligence of Broker-Dealers Often Overlooked by Investment Advisers

Due diligence needs to be an important component for any investment adviser compliance program.  As we discussed earlier, due diligence should not be limited to recommending investments, but must also be employed when recommending or using third party service providers.  In our opinion, one of the most important, if not the most important, outside service provider decisions made by investment advisers are the selection of a recommended broker/dealer.  In fact, many investment advisers require clients to use a particular broker/dealer.  However, far too many investment advisers fail to perform adequate due diligence on this important selection.  We hear from many investment advisers that they fully understand broker/dealer best execution reviews are expected, but are not completed because of reasons such as (1) the broker/dealer they work with is large and reputable, (2) the investment adviser only selects mutual funds so best execution doesn’t matter or (3) the differences between broker/dealers are so slight that due diligence is unnecessary.  Because of these reasons and others such as time and cost constraints, broker/dealer best execution reviews and due diligence is a matter often neglected by investment advisers.

Regardless of how valid the reasons not to conduct broker/dealer due diligence may be, the fact is outside service provider due diligence and broker/dealer best execution are issues regulators take seriously and remain a focus during routine examinations.  Investment advisers need to implement a system to conduct due diligence reviews of any third party hired to work on behalf of the firm, including broker-dealers.  Investment advisers cannot simply rely on information provided by the broker-dealer. Before using or recommending a broker-dealer to clients, an investment adviser must conduct an independent due diligence investigation to ensure, among other things, clients receive best execution of transactions.

At a minimum, we recommend investment advisers conduct a background check of the broker/dealer via the Financial Industry Regulatory Authority (“FINRA”) Broker Check, review publicly available information about the broker/dealer available on the internet, review the range and quality of services available, and review the reliability in executing trades and keeping records. While there are no set rules as to what an investment adviser must do to satisfy due diligence obligations, the presence of any “red flags” must alert it to the need for further inquiry.  As a fiduciary, providing a thorough investigation of broker/dealers used or recommended to clients is necessary for investment advisers.

Investment advisers also have the duty to investigate and obtain best execution of client transactions. The U.S. Securities and Exchange Commission (“SEC”) has communicated that best execution is not necessarily determined by the lowest possible transaction cost. Investment advisers must systematically and periodically evaluate the best execution practices of their broker/dealers to ensure that services meet their standards. Some of the criteria an investment adviser should consider are:

  • Trading expertise;
  • Execution capabilities;
  • Access to underwritten offerings and secondary markets;
  • Reliability in executing trades and keeping records;
  • The number of primary markets that will be checked; and
  • Timeliness of trade execution

Investment advisers should conduct a due diligence review of broker/dealers and best-execution before approving a broker/dealer and going forward at least annually if not more frequently. To demonstrate its due diligence an investment adviser should retain records documenting both the process and results of its investigation.

To learn more about performing due diligence on broker-dealers and best execution of client transactions sign up for RIA Compliance Consultants’ upcoming webinar “Conducting Service Provider Compliance Due Diligence Reviews.”  The webinar will be held on July 12, 2012, at 12 p.m. CDT.  RIA Compliance Consultants can assist you with establishing policies and procedures for your broker/dealer due diligence review or performing your review.  If you are an existing client of RIA Compliance Consultants interested in discussing how we can assist your investment adviser, please contact your consultant. If you are a new client that would like to speak with us regarding the services we can provide, please contact us to schedule a time to speak with one of our consultants.

Thursday, June 28, 2012

The Importance of Conducting Service Provider Due Diligence Review for Investment Advisers

Many investment advisers choose to engage third-party service providers to perform a number of important services for their firm and their advisory clients.  There are third-party service providers offering a number of important services to investment advisers.  Some of the services include client and portfolio management software systems, marketing of advisory services, referring clients to the investment adviser, calculating investment valuations, proxy voting, financial reporting, and maintaining required books and records.  However, when a service provider is utilized, the investment adviser still retains its fiduciary responsibilities for the delegated services.  As a result, investment advisers should develop strong compliance policies and procedures for performing due diligence when selecting and retaining third-party service providers.

While most investment advisers understand the due diligence process as it relates to recommending investments, many investment advisers neglect or cut corners when performing the due diligence process of third-party service providers. Establishing these relationships that will ultimately affect a client requires an investment adviser to have a system in place to conduct reviews to determine that the relationships are in the best interest of the clients and are in compliance with investment adviser regulations.  In fact, regulators have issued deficiencies to investment advisers that have failed to establish adequate due diligence policies and procedures even when no harm has been done to a client.

Investment advisers need to have in place a system to conduct a due diligence review of any third-party hired to work on behalf of or provide services on behalf of the investment adviser or to provide services to clients based on the recommendations of the investment adviser.  In order to implement and enforce a due diligence process, investment advisers should develop written policies and procedures outlining their due diligence process. An investment adviser’s due diligence policies and procedures should be designed to ensure that each third-party is properly investigated before an agreement is signed and the third-party does work on behalf of the investment adviser. The policies and procedures developed relating to the due diligence process should include documenting and retaining records related to the due diligence review.  Documentation should include the information gathered during the review process and well as the findings and results of the review.  It is important to develop a strong paper trail regarding the due diligence process so that when faced with a regulatory exam or investigation the investment adviser can demonstrate that a reasonable investigation was conducted  prior to establishing a relationship with any third-party.

It is also important to keep in mind that the due diligence review process is not a one-time process completed only at the time the initial relationship is established.  Ongoing due diligence is crucial and its absence creates a critical weakness in an investment adviser’s compliance program. Depending on the type of relationship and the services being provided by the third-party, quarterly or annual reviews should be conducted to examine any possible material changes that may be made to the third-party’s business practices and to re-evaluate factors analyzed during the initial due diligence review of the third-party.

If you would like more information regarding an investment adviser’s fiduciary duty to perform due diligence on third-party service providers, RIA Compliance Consultants is hosting a webinar, “Conducting Service Provider Compliance Due Diligence,” on July 12, 2012, at 12:00pm CDT.   During this webinar, our consultants will provide advice on what items should be covered during an investment adviser’s initial due diligence review and as well as what should be included in follow-up reviews.  Click here to register for this webinar.

RIA Compliance Consultants can help your investment adviser develop policies and procedures to implement a third-party service provide due diligence process.  If you would like to discuss how RIA Compliance Consultants can assist you, contact your consultant if you are an existing client or click here to schedule a time to speak with one of our consultants if you have not previously worked with RIA Compliance Consultants.

Thursday, June 21, 2012

State Registered Investment Advisers Should Expect Increase in Examinations After the Switch

As we have discussed in a previous newsletter article, investment advisers switching registration from the U.S. Securities and Exchange Commission (“SEC”) to state securities regulators are likely to see an increase in examinations. According to the North American Securities Administrators Association (“NASAA“), “firms switching to state regulation for the first time can expect thorough inspections generally on a more frequent basis than they may have experienced before.”

The switch is a result of the Dodd-Frank Wall Street Reform and Consumer Protection Act (“Dodd-Frank Act”). Under the law, investment advisers with between $25 and $100 million in assets under management are required to make the move to state regulation.  According to NASAA an estimated 3,200 investment adviser firms are making the switch.

Many investment advisers making the transition from federal to state registration may not have much experience with regulatory examinations. According to testimony earlier this year from SEC Chairman Mary Shapiro the SEC examined only about 8% of investment advisers in 2011.  She further testified that “about forty percent of registered investment advisers have never been examined.” State investment adviser examination numbers are drastically different.  John Morgan, Securities Commissioner for the State of Texas, recently testified that “a majority of states examine investment advisers at a rate that is on average at least once every four years.”

The testimony from these two securities regulators demonstrates a stark difference. Investment advisers making the switch from the SEC to state registration should familiarize themselves with state investment adviser regulations in preparation for the examinations.

All SEC registered investment advisers had until March 30, 2012, regardless of their firm’s fiscal year end, to file an amendment to their Form ADV Part 1 to report their reason for eligibility to remain SEC registered or to report that they are no longer eligible for SEC registration. If your investment adviser was subject to the filing requirements and has not filed, immediate action must be taken to comply.

All SEC registered investment advisers that report they are no longer eligible for SEC registration have until June 28, 2012, to file an ADV-W to withdraw their SEC registration. All SEC registered investment advisers that must withdraw their SEC registration and “switch” to the appropriate state securities registration will need to be approved by the appropriate state regulators no later than June 28, 2012.

Investment advisers switching to state registration need to make sure that their compliance programs are updated to comply with the applicable state investment adviser regulations.  RIA Compliance Consultants can help your firm update its compliance program or perform a mock regulatory review to test your firm’s readiness for a regulatory exam.  If you would like to discuss how RIA Compliance Consultants can assist you, please contact your consultant if you are an existing client or click here to schedule a time to speak with one of our consultants if you have not previously worked with RIA Compliance Consultants.

Monday, June 18, 2012

NAPFA Sounds Alarm Against H.R. 4624, the Investment Adviser Oversight Act of 2012

The National Association of Personal Financial Advisors (NAPFA) recently released a statement on the potential negative effects of H.R. 4624, the Investment Adviser Oversight Act of 2012, (Investment Adviser Oversight Act). NAPFA says this bill will “allow the foxes to run the henhouse.” NAPFA is alluding to the belief that if the bill is passed and a self-regulatory organization (SRO) is created for investment advisers, it will be the Financial Industry Regulatory Authority (FINRA).

NAPFA is sounding the alarm because NAPFA believes that if FINRA becomes the SRO for investment advisers it “would be allowed to obtain a stranglehold over advisors by charging huge annual registration fees, create a hornet’s nest of rules that would make sound advice by independent advisors nearly impossible to economically provide, and limit transparency and accountability.”

NAPFA lists eight ways that oversight by FINRA would hurt investment advisers and investors:

1. FINRA’s exorbitant operating expenses and bloated salaries make them more Wall Street than Main Street.

2. FINRA’s mandatory membership fees will put many independent financial advisors who offer advice to middle-class savers out of business.

3. The burden of making small business owners pay mandatory fees to fund FINRA salaries is unconscionable.

4. FINRA is not subject to Sunshine Laws and doesn’t have to hold open meetings.

5. FINRA is not subject to the Freedom of Information Act and is notoriously secret about their books and records.

6. FINRA is an organization run by Wall Street’s executives who, with a “wink and a nod,” purport to oversee their Wall Street colleagues. This is like ENRON overseeing CPAs, or drug companies overseeing your family physician.

7. FINRA has no experience working with financial advisors held to the high fiduciary standard.

8. FINRA acts like a government authority, but without government accountability.

NAPFA supports a properly funded U.S. Securities and Exchange Commission (SEC) as the best option for investment adviser oversight. According to NAPFA National Chair Susan John, CFP® it “is the best way to ensure investment advisers are truly working in the best interests of those they serve — with accountability and transparency.”

Thursday, June 14, 2012

Do the New ERISA 408(b)(2) Requirements Apply to Your Investment Adviser?

The new ERISA 408(b)(2) regulations, which were recently issued by the U.S. Department of Labor (“DOL”), place disclosure requirements on “service providers” to ERISA covered plans.  Specifically, a covered service provider is required to disclose in writing the services to be provided, the service provider’s fiduciary status to the Plan, and a description of all direct and indirect compensation received in connection with services provided to the Plan.  Service providers must provide these disclosure requirement to plan fiduciaries in order for a contract for plan services to be “reasonable” as required by ERISA section 408(b)(2).

So which investment advisers are considered “service providers” and thus required to make the 408(b)(2) disclosures?

Under the 408(b)(2) regulation, a covered service provider is any person who provides services to an ERISA covered plan, if the service provider expects to receive at least $1000 for the services provided.  This $1000 threshold applies over the life of the services to the plan and is not calculated on an annual basis.

Registered investment advisers are considered covered service providers when they provide services directly to retirement plans subject to ERISA.  The key determination to make is who does the investment adviser have an advisory relationship with?  Simply providing advisory services to an individual who is a participant in an ERISA covered retirement plan does not subject an investment adviser to 408(b)(2).  On the other hand, if an investment adviser has an advisory relationship with a retirement plan and has entered into an agreement directly with that plan, then they are likely subject to 408(b)(2).

RIA Compliance Consultants is available to help investment advisers meet their 408(b)(2) disclosure requirements.  Our consultants can help your investment adviser prepare a 408(b)(2) disclosure guide which contains all of the required disclosures.  Additionally, we can review and update the service and fee descriptions in your Form ADV Part 2A Disclosure Brochure to ensure that your retirement plan services are adequately described and meet the 408(b)(2) requirements.

For more information about the services RIA Compliance Consultants can provide to assist you with meeting the 408(b)(2) requirements contact your consultant if you are an existing client or click here if you are a new client that would like to schedule a time for one of our consultants to call you to further discuss these services.

Wednesday, June 13, 2012

Investment Advisers Should Make Sure They Can Back-Up Statements and Claims Made in Advertising

Investment advisers must be cautious when it comes to the statements and claims used in advertising and marketing materials and this does not just pertain to performance claims. Investment advisers must avoid all statements or claims that are unsubstantiated or that cannot be proven with material facts.  Investment advisers registered with the U.S. Securities and Exchange Commission (“SEC”) must ensure that all advertising and marketing material complies with Rule 206(4)-1 under the Investment Advisers Act of 1940 (“Investment Advisers Act”). Many state investment adviser regulations follow similar regulatory guidelines as those outlined in Rule 206(4)-1. Under SEC Rule 206(4)-1(a)(5), investment advisers are expressly prohibited from publishing, circulating and distributing any advertisement, “which contains any untrue statement of a material fact, or which is otherwise false or misleading

When preparing marketing materials, the investment adviser must make sure that the materials will not violate the prohibitions of Rule 206(4)-1 by containing any statements that are or can be interpreted as:

  • Promissory;
  • Misleading or false;
  • Contains untrue statements of material facts;
  • Implies inferences arising from the context;
  • Is overly sophisticated for the prospective or intended client.

The following are some examples of statements made in marketing materials that could be considered a violation of SEC Rule 206(4)-1:

Example 1: We take a unique approach to working with each of our clients.

Example 2: We are a premier “fee-only” financial planning and investment advisory firm.

Example 3: Our strategy is an innovative approach to financial success.

While many investment advisers may believe that the services they provide are unique or superior to those provided by other investment advisers, this could be extremely difficult if not impossible to prove.  Investment advisers making those types of claims must be able to provide substantiated evidence and factual data that would support the fact that when compared to all other investment advisers, their services are different or better than any other or even most other investment advisers.

Example 4: Call us today to find out how we can help you to achieve financial security in an uncertain economy.

Example 5: Begin your relationship with us today so that we can help you to secure your retirement while meeting your current obligations.

Example 6: By working with us, we will help you reach your financial dreams.

Investment advisers must also avoid statements that could be considered promissory in nature.  While most investment advisers view their role as someone to help its clients meet their financial goals and objectives, there is no guarantee that this can be done.  Therefore, statements should not be made in advertising and marketing materials by investment advisers to imply that they can. Generally, it is best for investment advisers to avoid terms that imply any form of guarantee in advertising and marketing. Additional safeguards may be to include disclosures within the advertising or marketing piece, such as “Every investment strategy has the potential for profit or loss.”

As part of an investment adviser’s on-going compliance program, an investment adviser’s chief compliance officer (CCO) or designated party should review an investment adviser’s advertisements and marketing materials before publication to ensure the materials are compliant with rules under the Investment Advisers Act or similar state regulations. An investment adviser should have in place written policies and procedures that include safeguards to ensure that and investment adviser’s advertising and marketing materials used remain compliance with the SEC or similar state regulations.

If your investment adviser would like additional information on approving marketing materials used by investment advisers, register for our upcoming webinar “Approving Marketing Materials.” This webinar will be hosted Thursday, June 14, 2012, at 12:00 pm CDT. To register for this webinar, click here. RIA Compliance Consultants can help your investment adviser with the review of advertising and marketing materials.  For more information on how RIA Compliance Consultants can assist you with your marketing review or other ongoing compliance needs,  contact your consultant if you are an existing client or new clients can click here to schedule a time to speak to one of our senior compliance consultants.


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* RIA Compliance Consultants, Inc. ("RCC") is not a law firm and does not provide legal services. A compliance consulting relationship with RCC is not provided those legal and professional protections that normally exist under an attorney-client relationship. For more information, please visit our Disclosures webpage.

The determination to use a third-party compliance services provider is an important decision and should not be based solely upon advertisements or self-proclaimed expertise. A description or indication of limitation of our compliance services does not mean that an agency or board has certified RCC as a specialist or expert in investment advisor compliance. All potential clients are urged to make their own independent investigation and evaluation of RCC.

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